Cookie Consent Declaration

Effective Date: December 23,2023

Introduction

Welcome! We use cookies to enable functioning of our website, enhance your browsing experience and provide you with personalized content. By continuing to use our site, you consent to the use of cookies in accordance with this Cookie Declaration.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites function properly, improve user experience, and provide valuable insights to website owners. Cookies may be stored temporarily (session cookies) or for a longer duration (persistent cookies). Personal cookie settings can be enabled to remember your preferences.

Types of Cookies We Use

  1. Necessary (Essential) Cookies:
    • These cookies are essential for the proper functioning of our website and cannot be disabled. They enable basic functionalities such as page navigation, secure access, and information from sleep questionnaires, sleep diaries and sleep trackers requiredfor AI analysis and reporting.
    • Examples: Session cookies, authentication cookies. AI prompts
  2. Preferences Cookies:
    • You can adjust your cookie preferences by selecting the Set Cookie Preferences button in the cookie banner displayed on our website.. These cookies remember your preferences (such as language or region) and enhance your user experience. Alternatively, most browsers allow you to block or delete cookies, though doing so may impact your browsing experience.
    • Examples: Language preference cookies, font size customization.
  3. Analytics and Marketing Cookies:
    • Analytics: We use these cookies to collect anonymous data about how visitors interact with our website. This information helps us improve our content and optimize site performance.
    • Examples: Google Analytics, Matomo
    • Marketing: These cookies collect data about user behavior to provide relevant advertisements and measure the effectiveness of our marketing campaigns. They may be set by third-party advertisers.
    • Examples: Facebook Pixel, AdSense.
  4. Performance Cookies
    • These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They improve website performance and user experience.
  5. Functional Cookies
    • These cookies enable enhanced functionality and personalization, such as remembering login details or language preferences. If disabled, some features may not function properly.
  6. Third-Party Cookies
    • Some cookies are placed by third-party services embedded in our website, such as social media platforms, video players, or embedded content.
  7. Non-Essential Personal Information
    • Allows the user to opt-in for sharing of non essential personal information with third parties, e.g. social media

Sharing of Personal Information

We do not sell personal information. We do share the information with third parties that is essential to the proper functioning of our website. For example, data pertaining to sleep questionnaires, sleep diaries and sleep trackers is submitted for AI analysis and reporting using anonymous identifiers accessible only to our Administrators. All shared data is encrypted. The user must opt-in to give consent for sharing of all non-essential information.

Your Consent

By using our website, you consent to the use of cookies as described above. You can manage your cookie preferences by choosing Set Cookie Preferences in the cookie consent banner. At any time you can use the floating cookie settings button shown on our site to manage your cookie settings or do so by adjusting your browser settings.

Services and Cookies Configured For Use On This Website

Essential

These cookies are necessary for the proper functioning of this website and cannot be disabled. For example, those cookies necessary for submission, AI analysis, and reporting of sleep questionaire, sleep diary and sleep tracker information.

Cookie IDPurposeDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Comments

These cookies are needed for adding comments on this website.

Cookie IDPurposeDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

CookieConsent.io

CookieConsent.io offers customizable solutions for managing cookie consent in compliance with privacy regulations.

Cookie IDPurposeDuration
cookie-consent-io-timestampRegisters user activity timestamp30 days
cookie-consent-io-gdprRegister anonymous consent identifier for GDPR consent compliance1 year
ccec_userContains information about the customer to allow retargeting.1 year
cookie-consent-ioRegisters cookie preferences of a user1 year

WPForms

WPForms is a user-friendly WordPress plugin for creating custom forms with drag-and-drop functionality.

Cookie IDPurposeDuration
wpfuuidUsed to track user interactions with forms.11 years

Analytics

These cookies collect anonymous data about how visitors interact with our website to help us improve our content and optimize site performance.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
Cookie IDPurposeDuration
_gidUsed to distinguish users.24 hours
__utmaUsed to distinguish users.Persistent
__utmbUsed to determine new sessions/visits.30 minutes
__utmcUsed to determine if the user is in a new session/visit.Session
__utmtUsed to throttle request rate.10 minutes
__utmvUsed to store visitor-level custom variable data.2 years
__utmzStores the traffic source or campaign that explains how the user reached your site.6 months
_gaUsed to distinguish users.2 years
_gatUsed to throttle request rate.1 minute

Changes To This Declaration

We may update this Cookie Consent Declaration periodically to reflect changes in legal requirements or our cookie usage practices. Please review this page regularly for any updates.

Last Updated: This Cookie Consent Declaration was last updated on March 3, 2025

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